Search Engine Optimization (SEO) is a process which makes the content on your website easier to find when a search is made for a relevant keyword. When your site is optimized, it increases the chances that you will appear on the first results page when a relevant search is made. This will make it more likely that a potential customer will click through to your site.
There are several things that you can do in terms of SEO that do not require drastic changes to your site. Spend some time checking that all the images on your site load correctly as this is a positive thing that search engines will look for. You should also make sure that there are no pages which take too long to load.
One of the most important things you can do for SEO is make sure that your content is updated on a regular basis. One of the easiest ways to do this is to have a blog which relates in some way to the product or service your business offers. If you do not have the time to write your own content, then this is something which can be outsourced.
SEO is very important for business because it can give you a real edge over your competitors. If you are not thinking about SEO then you will be missing out. Many studies have shown that it is very unusual for potential customers to look beyond the third page of results when they have made a search online. Many of them will not even look beyond the first page. If people can find your business online, then this can have a significant impact on the amount of customers that you could gain. For this to happen you need to make sure that your business can be found in the first few pages of results, which is where SEO comes